The online video market is exploding with streaming services reaching new heights of user acquisition and advancements in content delivery technologies. And, experts predict the same rapid growth in the market this year as well.
To build a VOD platform business, you need to fulfil a few needs. Of course, the requirements of any business depend majorly on your platform usage and goals. But, there are several factors that every new emerging player needs to understand about VOD.
Here are the most important things to consider when you want to form your VOD platform.
1. White label marketing
It is important to look professional in the eyes of your viewers, which means that you can’t allow any random brand or logo to appear on your videos. Ideally, there should be no branding or logo visible on your videos. However, if there is any branding or logo, it should be as per your permission.
With trusted cloud broadcasting services, you will receive comprehensive ad placement management services. Advanced servers will make ads visible to you, so you can ensure that only permitted logos or brands are displayed. This will keep your appeal professional and allow users to enjoy their chosen content on your platform.
2. Easy video embedding
Your VOD platform will require video embedding. Make sure that video embedding doesn’t take too much work. It should be like copying and pasting code from the host to the backend of your platform.
With simple embedding, you can conveniently use your videos on many other platforms like social media profiles.
3. Custom development and easy integration
In 2020, more and more businesses are beginning to utilize API-based approach to publish and manage online video content delivery. With APIs, it becomes easy to incorporate customization in the development process as well as integration work. The modern workflow requires this technology to smoothly perform video uploading and its embedding process.
The distribution and workflow of videos are highly complex, so you need the best-suited technology to ensure complete control over activities, especially when you want to deliver videos on a large scale.
Along with the APIs, you should also look into smart kits available for the software development process to build a robust platform for your audiences available on mobile platforms.
4. Cloud-based video broadcasting
With the diversity of gadgets and devices in the market, people watch videos in different formats and sizes. Some use smartphones, some have slow internet, while others use tablets and laptops with a fast internet connection.
Meeting all the viewing format standards and needs of your viewers will be possible only with cloud managed broadcast services. The cloud technology allows an easy and effective way of transcoding videos, then, re-encoding depending on the requirements of formats and sizes for all viewers.
There are professional services available, which you can utilize to make this process simpler and efficient. Choose a reputed cloud broadcasting service provider to enhance your ability to target a wide range of market.
Now, you can begin the process of establishing your VOD platform.